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Study Confirms That PillCam COLON Is Safe and Can Visualize the Colon Without Sedation, Intubation or Insufflation

July 17, 2009 – Given Imaging Ltd. (NASDAQ: GIVN) today announced that results from a prospective multi-center study comparing the performance of PillCam(R) COLON capsule endoscopy with optical colonoscopy for the detection of colorectal polyps and cancer were published in the July 16, 2009 issue of the New England Journal of Medicine. The study's authors concluded that while this first-generation PillCam COLON's sensitivity for detecting colonic lesions was lower than colonoscopy, colon capsule endoscopy is a safe way to visualize the colon that obviates the need for sedation, intubation or air insufflation. [Read entire press release.]